Apple is giving its newest iPhone a dedicated power accessory with the launch of a redesigned MagSafe Battery made exclusively for the iPhone Air. Unlike earlier versions, this pack has been engineered around the Air’s ultra-thin frame, offering a slimmer profile that blends more seamlessly with the device’s design. The battery snaps directly onto the back of the iPhone Air, extending runtime dramatically without adding cables or ports. Apple says the integration allows the system to intelligently manage when to draw or store energy, keeping the experience efficient. Users who need an immediate boost can expect up to 12W of wireless charging on the go, while pairing the pack with a 20W adapter delivers even faster wired speeds. With the accessory attached, the iPhone Air surpasses the endurance of every other iPhone model, offering enough power for extended video playback, streaming, or travel without worry. At $99, the new MagSafe Battery is available only for the iPhone Air.

Alongside its new lineup of iPhones, Apple is rolling out a fresh wave of accessories designed to match the updated hardware and give customers more ways to personalize their devices. This year’s collection expands beyond the usual cases, introducing new materials, finishes, and even a redesigned strap that changes how people can carry their iPhones. For the iPhone 17 family, Apple has refreshed its silicone lineup with a brighter palette, including shades like Neon Yellow and Purple Fog, while still offering more understated tones such as Black and Light Moss. The Pro and Pro Max models gain a wider variety of options, with Clear Cases making a return and the introduction of new TechWoven cases, Apple’s latest material that blends durability with a textured finish. The Pro-level cases arrive in colors like Sienna, Blue, and Green, marking some of the boldest tones Apple has used in years. The iPhone Air gets its own tailored set of MagSafe cases, maintaining the thin profile of the device while offering protection in Apple’s signature minimalist style. The most eye-catching new addition to the lineup, however, is the Crossbody Strap. Crafted from recycled yarns and available in ten colors, it lets users wear their iPhone like a bag, reflecting Apple’s effort to merge function with fashion. Accessories extend beyond the iPhone itself. Apple has partnered with Beats on complementary protective gear for its audio lineup, ensuring the broader ecosystem gets the same design refresh. All of these products are now available through Apple’s online store, giving customers plenty of choices to pair with their new devices on day one. By expanding color options, experimenting with new materials, and introducing lifestyle-focused gear like the Crossbody Strap, Apple is signaling that accessories are more than an afterthought,they’re becoming part of the identity of the iPhone experience.

Apple is pushing its smartwatch lineup further into the realm of health and connectivity with the debut of the Apple Watch Series 11. Unveiled at today’s keynote, the device emphasizes both medical monitoring and everyday performance, signaling Apple’s ambitions to make the watch a more indispensable companion. Among the standout additions is hypertension detection, a first for the series. By analyzing signals over time, the watch aims to flag potential high blood pressure risks and prompt users to seek further care. Apple expects the feature to benefit millions, pending final clearance from health regulators like the FDA. The Series 11 also deepens its focus on sleep. A new Sleep Score distills data on duration, consistency, wake events, and time spent in each sleep stage into a single rating. The aim is to give users an immediate sense of their nightly rest quality without digging through detailed graphs. Apple hasn’t overlooked durability and performance either. The latest watch uses a stronger front crystal that is twice as resistant to scratches, while battery life has been extended to 24 hours, finally pushing past the single-day threshold. For cellular models, 5G support is making its first appearance, a move designed to make streaming, calls, and data-heavy tasks faster and more reliable on the go. Design continuity remains intact, with the same case sizes as before, but more finishes to choose from. Aluminum models come in new shades alongside traditional options, and titanium versions are available in natural, gold, and slate. Pricing starts at $399, with pre-orders open today ahead of a September 19 release. The Apple Watch Series 11 brings Apple closer to its vision of a device that doesn’t just track health but actively contributes to preventative care, while also keeping pace with demands for speed, style, and longevity.

Apple has unveiled the iPhone 17 Pro and iPhone 17 Pro Max, pushing design, performance, and imaging to new heights. This year’s Pro models are defined by a stronger build, an overhauled camera system, and new hardware engineered for sustained power and speed. The design shifts to a seamless aluminum unibody with Ceramic Shield covering both the front and back. Apple claims the front coating, Ceramic Shield 2, delivers three times better scratch resistance, while the rear offers four times more crack protection than previous iPhones. Despite the rugged build, the devices remain slim while delivering brighter displays that peak at 3,000 nits, ensuring readability even in harsh sunlight. Photography and video production remain central to the Pro line. A redesigned rear plateau accommodates three 48MP Fusion cameras with improved optics, highlighted by a Telephoto lens capable of up to 8x optical zoom, surpassing the 5x limit of last year’s Pro Max. Professional creators will also benefit from expanded formats like ProRes RAW, Apple Log 2, and genlock, features that support multi-camera filming setups. On the front, an 18MP camera introduces Center Stage for adaptive framing in selfies and video calls. Performance comes courtesy of the A19 Pro chip, featuring balanced six-core CPU and GPU clusters. Apple promises up to 40 percent better sustained performance, aided by a new vapor chamber cooling system designed to handle intensive workloads like gaming and video editing. Connectivity is strengthened by the N1 wireless chip, which integrates Wi-Fi 7, Bluetooth 6, and Thread for smoother networking across Apple’s ecosystem. Battery life has also taken a step forward. The iPhone 17 Pro Max now leads the lineup with up to 39 hours of video playback, the longest runtime Apple has ever claimed for an iPhone. Both models benefit from a larger internal battery, partially made possible by removing the physical SIM tray in markets where eSIM is standard. Color choices expand to Silver, Deep Blue, and Cosmic Orange, with storage configurations now reaching up to 2TB. Pricing begins at $1,099 for the iPhone 17 Pro and $1,199 for the iPhone 17 Pro Max, with pre-orders opening September 12 and availability beginning September 19.

Apple has introduced a new category to its smartphone lineup with the launch of the iPhone Air, a device that blends cutting-edge design with high-performance hardware. Instead of focusing on size or weight alone, the Air is built around thinness, presenting the slimmest profile ever in an iPhone while still retaining durability and advanced features. Measuring just 5.6mm thick, the iPhone Air relies on a titanium frame polished to a mirror-like finish and protected by Ceramic Shield glass on both sides. Apple claims this makes it the most resilient iPhone yet, despite its sleek form factor. A redesigned rear layout places the cameras, speaker, and processing components across a plateau that spans the entire width of the device, creating a distinct look unlike any other model in the lineup. The 6.5-inch OLED panel is brighter and clearer than anything Apple has offered before in a non-Pro iPhone. With peak outdoor brightness of 3,000 nits, ProMotion adaptive refresh rates, and a specialized multi-layer coating to combat glare, the display is designed to hold up in direct sunlight while maintaining fluidity for apps, games, and video. Photography sees a new approach as well. A single 48MP rear sensor doubles as both wide and telephoto through integrated optical cropping, while the front-facing 18MP camera introduces a square sensor that automatically frames selfies and video calls without requiring the user to adjust orientation. Dual-capture video leverages both cameras at once, allowing one lens to remain locked on the subject while the other zooms into the background. Performance is handled by the A19 Pro chip, built to deliver faster CPU and GPU speeds while powering new generative AI capabilities. Alongside it, the C1X modem boosts cellular performance, and Apple’s new N1 chip integrates Wi-Fi 7, Bluetooth, and Thread connectivity into a single system. The Air, like the rest of the lineup, relies exclusively on eSIM for connectivity. Replacing the “Plus” model, the iPhone Air is positioned between the standard iPhone 17 and the Pro models, offering a premium experience without stepping all the way up to the flagship tier. It ships in four finishes, Space Black, Cloud White, Light Gold, and Sky Blue, starting at $999. Pre-orders open Friday, with availability set for September 19. With its ultra-thin build, ambitious display technology, and refined camera system, the iPhone Air is Apple’s boldest reinterpretation of the iPhone form in years, aimed at those who want high-end performance in the sleekest design Apple has ever made.

Apple has unveiled the iPhone 17. Positioned at $799, it introduces technologies previously reserved for Pro models, signaling a shift in how Apple defines its mainstream iPhone. The screen is one of the biggest stories this year. At 6.3 inches, it’s larger than before and powered by a new generation of Super Retina XDR technology. ProMotion finally arrives on a non-Pro iPhone, allowing refresh rates up to 120Hz for smoother scrolling and gameplay. The panel can also scale down to 1Hz, enabling an Always-On display that keeps widgets, notifications, and Live Activities visible at all times without draining the battery. Apple’s new Ceramic Shield 2 glass boosts scratch resistance while cutting glare, with outdoor brightness levels hitting a record 3,000 nits. Photography takes a leap with the introduction of Apple’s first square front-facing sensor. Dubbed Center Stage, it shoots at 18MP and automatically shifts perspective to capture more people in group selfies or to stabilize video without extra effort. The rear system has also been fully upgraded, now using 48MP sensors across all lenses. The Ultra Wide camera captures sharper detail and enables improved macro shots, while the main camera’s built-in 2x Telephoto lens delivers optical-quality zoom without adding bulk. Powering all of this is the A19 chip, built on a refined 3-nanometer process. The six-core CPU and advanced GPU push speeds well beyond earlier models, while AI accelerators woven into the architecture support Apple’s latest on-device intelligence features. Combined with iOS 26’s Adaptive Power Mode, battery life now stretches to 30 hours of video playback. Fast charging has been improved as well, with 50 percent capacity reached in just 20 minutes. Connectivity also enters new territory. Apple’s custom N1 chip enables Wi-Fi 7, Bluetooth 6, and Thread support, strengthening everything from gaming to smart home integration. Storage doubles at the entry tier, with the base iPhone 17 starting at 256GB. Five finishes, black, lavender, mist blue, sage, and white, round out the lineup. Apple has also refreshed its accessories, including a recycled-yarn crossbody strap designed to pair with the new TechWoven cases. Pre-orders for the iPhone 17 open September 12, with launch scheduled for September 19.

Apple’s most rugged smartwatch is back with its boldest leap yet. The Apple Watch Ultra 3 combines adventure-ready durability with satellite connectivity, advanced health tracking, and a reimagined display, cementing its place as the flagship model for explorers and athletes alike. The headline feature is satellite messaging, a first for Apple Watch. With redesigned antennas capable of reaching orbiting satellites, the Ultra 3 lets users stay connected off-grid, whether it’s sending location updates, contacting loved ones, or reaching emergency services when accidents strike. Apple says the system is powerful enough to function even during severe falls or crashes when no other network is available. For fitness enthusiasts, the watch doubles down on precision. Its GPS remains among the most accurate in a consumer sports watch, while a refreshed Workout app adds customizable sessions, pacing tools, and auto-triggered playlists. The new Workout Buddy, powered by Apple Intelligence, offers spoken feedback mid-run or during training sessions, adapting motivation to a user’s pace and heart rate trends. Health remains at the core of the Ultra 3. Apple has introduced hypertension detection, an algorithm-based feature that analyzes cardiovascular patterns over weeks to flag signs of chronic high blood pressure. Sleep tracking has also been upgraded with a data-driven scoring system, developed from millions of nights logged in Apple’s Heart and Movement Study. The display has been redesigned with thinner borders and LTPO3 technology, allowing for smoother always-on performance down to the seconds hand. Battery endurance now stretches to 42 hours of daily use or 72 hours in Low Power Mode, with rapid charging ensuring hours of life from a short plug-in. Despite its cutting-edge upgrades, the Ultra 3 retains the titanium build and water resistance up to 100 meters, while introducing refreshed band styles and new Hermès collaborations. Pricing begins at $799, with pre-orders live today and general availability starting September 19 across more than 50 countries. With its mix of off-grid communication, medical innovation, and refined outdoor features, the Apple Watch Ultra 3 pushes the smartwatch beyond convenience and into the realm of survival and endurance technology.

Apple has refreshed its most affordable smartwatch with the arrival of the Apple Watch SE 3, marking the first update to the SE line in three years. While it remains positioned as the entry point into Apple’s wearable ecosystem, the new model narrows the gap with its premium counterparts by adding key features once limited to the flagship series. At the core of the update is the S10 chip, which powers faster performance and efficiency across watchOS 26. For the first time, the SE also includes an always-on display, giving users the convenience of checking the time and notifications without raising their wrist. Apple has also expanded gesture control, bringing the Double Tap feature to the SE line, further aligning it with the capabilities of the Series 11. Health tracking is central to the refresh. The SE 3 introduces wrist temperature sensing to support retrospective ovulation estimates, alongside sleep apnea detection, an increasingly important metric in preventative care. Apple is also layering in the new Sleep Score tool, which condenses complex sleep data into an easy-to-read rating inside the Sleep app, helping users understand their nightly rest in a more actionable way. The watch also supports on-device Siri, improved charging speeds, and, for cellular models, 5G connectivity. With watchOS 26, arriving September 15, the SE will gain access to Workout Buddy, a new feature enhanced by Apple Intelligence that personalizes coaching and tracking during exercise. Available in 40mm and 44mm cases with Midnight and Starlight finishes, the Apple Watch SE 3 maintains its approachable price point, starting at $249. Pre-orders begin today, with availability beginning September 19. For Apple, the SE 3 represents not just an affordable smartwatch, but one that increasingly shares the intelligence and health focus of its higher-end siblings.

Apple has unveiled the third generation of its premium wireless earbuds, marking a significant evolution for the AirPods Pro line. Rather than focusing solely on incremental audio improvements, the AirPods Pro 3 arrive with a mix of fitness, intelligence, and design upgrades aimed at broadening their role beyond music playback. At the center of the update is a new health-focused capability: a built-in heart rate sensor that ties directly into Apple’s ecosystem of workout and wellness tools. With just the earbuds and an iPhone, users can monitor heart activity, track calories burned, and even complete their daily Fitness app rings, eliminating the need for an Apple Watch during lighter workouts. Apple has also expanded its push into real-time translation, leveraging Apple Intelligence. The earbuds can now interpret conversations on the fly, supporting languages like English, French, German, Portuguese, and Spanish at launch. This feature could position AirPods Pro 3 as a practical travel companion rather than just an audio device. On the performance front, Apple claims noise cancellation is dramatically stronger, up to four times more effective compared to the original model. Transparency mode playback has also been extended to 10 hours on a single charge, while listening with ANC engaged now lasts up to eight hours. These boosts allow for all-day use without frequent charging. The hardware itself has been subtly refined. AirPods Pro 3 are slightly smaller, with redesigned tips that aim for a steadier fit, including new foam-infused options in five sizes. The earphones also now carry an IP57 rating, improving durability against sweat and water exposure. AirPods Pro 3 will retail for $249 and open for pre-orders immediately, with general availability set for September 19. With stronger health integration, advanced translation tools, and meaningful endurance gains, Apple is framing this generation of AirPods Pro not just as earbuds, but as a more versatile extension of the iPhone experience.

With Apple’s September 9 keynote almost here, leaks are pointing to more than just new iPhones. Well-known leaker Sonny Dickson has shared images of what appears to be Apple’s upcoming crossbody strap, an accessory designed to work with the new TechWoven cases that are expected to launch alongside the iPhone 17 lineup. The strap shown in Dickson’s photos comes in a bold orange shade and is built with a flexible metal core wrapped in a magnetic design. This allows it to attach securely to dedicated slots on the case while still being easy to remove. Previous case leaks had already revealed corner cutouts that seemed tailor-made for such an accessory, but these latest images provide the clearest look yet. Apple has dabbled in device straps before, from the lanyard loop on the AirPods Pro 2 case to the wrist strap system on the iPod touch. This new take, however, appears aimed at turning the iPhone into something more wearable, reflecting Apple’s push to expand both personalization and practicality. The orange strap may also hint at one of Apple’s upcoming colors. Reports suggest the iPhone 17 Pro models will arrive in orange, making the accessory a coordinated option for buyers looking to match device and strap. If accurate, Apple’s “Awe Dropping” event may reveal not just new phones, but also the start of a new category of official iPhone accessories.

Apple’s September keynote is almost here. On Tuesday, September 9 at 10 a.m. PT / 1 p.m. ET, the company will unveil the iPhone 17 lineup and more during its “Awe Dropping” event. Here’s how you can watch it live. Apple’s Website Visit Apple’s Events page in Safari, Chrome, or Edge to stream the keynote on your computer, iPhone, or iPad. YouTube Apple will also broadcast the event on its official YouTube channel. You can set a reminder on the live stream page so you don’t miss it. Apple TV App On Apple devices, smart TVs, or supported streaming sticks, open the Apple TV app and look for the event banner to watch on the big screen. Replay Options If you miss the live broadcast, full replays and highlight videos will be available on Apple’s website, YouTube, and in the Apple TV app shortly after the event. Apple’s September keynote is its most important of the year, and this one promises major announcements across iPhone and Apple Watch.

Apple’s September 9 event will showcase the iPhone 17 family, with four models expected: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Here’s a look at the major features and rumors leading into launch day. iPhone 17 Air The most talked-about addition is the iPhone 17 Air, which is set to replace the Plus model. It will measure 6.6 inches and emphasize a slimmer, lighter build. Its main drawback may be battery size, rumored at just over 3,100 mAh, the smallest of the lineup. The Air could ship without a SIM tray in most regions, relying entirely on eSIM. For China, however, regulatory filings hint at a SIM-equipped version to meet local requirements. Battery Upgrades Across the Lineup This year marks a significant focus on power. The iPhone 17 Pro Max is expected to feature a massive 5,088 mAh battery, the first time an iPhone surpasses the 5,000 mAh mark, potentially making it the longest-lasting iPhone ever. The Pro model is also getting a healthy boost, while the base iPhone 17 is expected to stay closer to its predecessor. Apple may be using advanced silicone-anode battery chemistry to deliver more efficiency, especially in thinner designs like the Air. Pro Model Design Changes The Pro and Pro Max could feature a new hybrid build: aluminum paired with a lower glass section to enhance wireless charging. To house the bigger battery, the Pro Max may be slightly thicker than its predecessor, though Apple’s switch from titanium to aluminum in some areas could keep weight steady or even lighter. Colors and Accessories New color options are expected, with the Pro models tipped to arrive in orange, dark blue, black, and white. Leaked cases have also revealed a new lanyard slot, allowing accessories like crossbody straps to attach magnetically. Dynamic Island Speculation Some rumors suggested the Dynamic Island might shrink from its current size, but reliable sources maintain it will remain unchanged for now. The feature’s future evolution could arrive in later models, but the iPhone 17 is likely to keep the familiar design. The Bottom Line Apple’s iPhone 17 lineup looks set to deliver meaningful improvements in battery life, durability, and design, while the iPhone 17 Air pushes Apple further into ultra-thin territory. With only hours to go before the event, these rumors will soon be confirmed.