Apple brings official online store to Saudi Arabia, setting stage for flagship retail debut

Apple is officially bringing its online retail presence to Saudi Arabia, marking a significant milestone in the company’s global expansion. For the first time, customers in the Kingdom can now shop directly from Apple’s official online store, gaining access to the same shopping experience, product availability, and services offered in other major markets.

The launch reflects Apple’s effort to strengthen its footprint in a country where the iPhone already dominates smartphone sales, accounting for nearly half of the market despite previously relying on third-party resellers. Until now, Saudi customers turned to authorized retailers for Apple devices and support, often with limited product options compared to Apple’s own channels.

With today’s rollout, residents can order the full lineup of Apple products, from the latest iPhone and iPad models to Macs, Apple Watch, and accessories, all backed by Apple’s standard services such as trade-in options, installment plans, and direct technical support. The move not only simplifies purchasing but also brings Saudi Arabia in line with neighboring regions where Apple operates its own online presence.

Apple isn’t stopping at e-commerce. The company is also preparing to bring physical Apple Stores to the country, with its first flagship locations planned for 2026. Among them is a planned showcase store at Diriyah, designed to serve as a cultural and retail centerpiece. These stores will feature Apple’s latest retail concepts, aiming to create immersive spaces for product demos, Today at Apple sessions, and hands-on experiences.

The timing underscores Apple’s broader strategy of expanding into emerging and fast-growing markets, especially in the Middle East where demand for premium devices continues to surge. For Saudi customers, the online store represents both convenience and the beginning of a deeper Apple ecosystem, as the company positions itself to compete not just in sales, but in shaping the customer experience throughout the region.