Apple's iPhone 17 event might take place on September 9th

Apple’s next wave of hardware reveals is fast approaching, with reliable sources in the German telecom industry hinting at a major event on September 9. Though Apple has yet to confirm the date, the tech giant’s consistent mid-September pattern suggests that its upcoming iPhone 17 lineup will headline a packed keynote.

Anticipation is especially high this year as Apple prepares to introduce the iPhone 17 Air, a rumored redesign expected to take the place of the Plus model. Alongside it, the iPhone 17, 17 Pro, and 17 Pro Max are expected to bring modest hardware upgrades, with a continued focus on camera, performance, and design refinement.

The event could also mark the return of the Apple Watch Ultra after a two-year pause, with a new third-generation model possibly sharing the stage with the Series 11 and a revamped Apple Watch SE. Meanwhile, speculation is mounting around the next generation of AirPods Pro, which may debut with subtle design changes and new health features.

Pre-orders for the new iPhones are likely to open on September 12, followed by a global release on September 19. With official invitations expected to arrive in early September, all eyes are now on Cupertino as Apple prepares to close out the year with one of its biggest launches yet.