Apple begins testing ChatGPT like AI chatbot in Support App for iPhone users

Apple is experimenting with a new AI-powered assistant within its Support app, quietly rolling out early access to a small group of iPhone users. The feature, currently labeled as a preview, introduces a built-in chat system designed to offer faster, automated help with Apple devices and services.

The tool, named Support Assistant, appears as a new chat icon within the app’s interface. Users granted access can initiate a conversation with the assistant to get troubleshooting tips, guidance on device functionality, and help with service-related inquiries. The assistant is strictly focused on support topics and won’t engage in broader questions about Apple’s future plans or unreleased products.

Apple notes that the feature is still experimental and may provide incomplete or incorrect answers, encouraging users to double-check any critical advice. If the chatbot falls short, users can still transfer the session to a live support representative for additional help.

There’s no word yet on when the feature will expand to all users, and Apple hasn’t shared a timeline for a full rollout. Still, the test signals a growing push to incorporate conversational AI into everyday support experiences across Apple’s platforms.