Apple has unveiled the iPhone 17. Positioned at $799, it introduces technologies previously reserved for Pro models, signaling a shift in how Apple defines its mainstream iPhone. The screen is one of the biggest stories this year. At 6.3 inches, it’s larger than before and powered by a new generation of Super Retina XDR technology. ProMotion finally arrives on a non-Pro iPhone, allowing refresh rates up to 120Hz for smoother scrolling and gameplay. The panel can also scale down to 1Hz, enabling an Always-On display that keeps widgets, notifications, and Live Activities visible at all times without draining the battery. Apple’s new Ceramic Shield 2 glass boosts scratch resistance while cutting glare, with outdoor brightness levels hitting a record 3,000 nits. Photography takes a leap with the introduction of Apple’s first square front-facing sensor. Dubbed Center Stage, it shoots at 18MP and automatically shifts perspective to capture more people in group selfies or to stabilize video without extra effort. The rear system has also been fully upgraded, now using 48MP sensors across all lenses. The Ultra Wide camera captures sharper detail and enables improved macro shots, while the main camera’s built-in 2x Telephoto lens delivers optical-quality zoom without adding bulk. Powering all of this is the A19 chip, built on a refined 3-nanometer process. The six-core CPU and advanced GPU push speeds well beyond earlier models, while AI accelerators woven into the architecture support Apple’s latest on-device intelligence features. Combined with iOS 26’s Adaptive Power Mode, battery life now stretches to 30 hours of video playback. Fast charging has been improved as well, with 50 percent capacity reached in just 20 minutes. Connectivity also enters new territory. Apple’s custom N1 chip enables Wi-Fi 7, Bluetooth 6, and Thread support, strengthening everything from gaming to smart home integration. Storage doubles at the entry tier, with the base iPhone 17 starting at 256GB. Five finishes, black, lavender, mist blue, sage, and white, round out the lineup. Apple has also refreshed its accessories, including a recycled-yarn crossbody strap designed to pair with the new TechWoven cases. Pre-orders for the iPhone 17 open September 12, with launch scheduled for September 19.

Apple’s most rugged smartwatch is back with its boldest leap yet. The Apple Watch Ultra 3 combines adventure-ready durability with satellite connectivity, advanced health tracking, and a reimagined display, cementing its place as the flagship model for explorers and athletes alike. The headline feature is satellite messaging, a first for Apple Watch. With redesigned antennas capable of reaching orbiting satellites, the Ultra 3 lets users stay connected off-grid, whether it’s sending location updates, contacting loved ones, or reaching emergency services when accidents strike. Apple says the system is powerful enough to function even during severe falls or crashes when no other network is available. For fitness enthusiasts, the watch doubles down on precision. Its GPS remains among the most accurate in a consumer sports watch, while a refreshed Workout app adds customizable sessions, pacing tools, and auto-triggered playlists. The new Workout Buddy, powered by Apple Intelligence, offers spoken feedback mid-run or during training sessions, adapting motivation to a user’s pace and heart rate trends. Health remains at the core of the Ultra 3. Apple has introduced hypertension detection, an algorithm-based feature that analyzes cardiovascular patterns over weeks to flag signs of chronic high blood pressure. Sleep tracking has also been upgraded with a data-driven scoring system, developed from millions of nights logged in Apple’s Heart and Movement Study. The display has been redesigned with thinner borders and LTPO3 technology, allowing for smoother always-on performance down to the seconds hand. Battery endurance now stretches to 42 hours of daily use or 72 hours in Low Power Mode, with rapid charging ensuring hours of life from a short plug-in. Despite its cutting-edge upgrades, the Ultra 3 retains the titanium build and water resistance up to 100 meters, while introducing refreshed band styles and new Hermès collaborations. Pricing begins at $799, with pre-orders live today and general availability starting September 19 across more than 50 countries. With its mix of off-grid communication, medical innovation, and refined outdoor features, the Apple Watch Ultra 3 pushes the smartwatch beyond convenience and into the realm of survival and endurance technology.

Apple has refreshed its most affordable smartwatch with the arrival of the Apple Watch SE 3, marking the first update to the SE line in three years. While it remains positioned as the entry point into Apple’s wearable ecosystem, the new model narrows the gap with its premium counterparts by adding key features once limited to the flagship series. At the core of the update is the S10 chip, which powers faster performance and efficiency across watchOS 26. For the first time, the SE also includes an always-on display, giving users the convenience of checking the time and notifications without raising their wrist. Apple has also expanded gesture control, bringing the Double Tap feature to the SE line, further aligning it with the capabilities of the Series 11. Health tracking is central to the refresh. The SE 3 introduces wrist temperature sensing to support retrospective ovulation estimates, alongside sleep apnea detection, an increasingly important metric in preventative care. Apple is also layering in the new Sleep Score tool, which condenses complex sleep data into an easy-to-read rating inside the Sleep app, helping users understand their nightly rest in a more actionable way. The watch also supports on-device Siri, improved charging speeds, and, for cellular models, 5G connectivity. With watchOS 26, arriving September 15, the SE will gain access to Workout Buddy, a new feature enhanced by Apple Intelligence that personalizes coaching and tracking during exercise. Available in 40mm and 44mm cases with Midnight and Starlight finishes, the Apple Watch SE 3 maintains its approachable price point, starting at $249. Pre-orders begin today, with availability beginning September 19. For Apple, the SE 3 represents not just an affordable smartwatch, but one that increasingly shares the intelligence and health focus of its higher-end siblings.

Apple has unveiled the third generation of its premium wireless earbuds, marking a significant evolution for the AirPods Pro line. Rather than focusing solely on incremental audio improvements, the AirPods Pro 3 arrive with a mix of fitness, intelligence, and design upgrades aimed at broadening their role beyond music playback. At the center of the update is a new health-focused capability: a built-in heart rate sensor that ties directly into Apple’s ecosystem of workout and wellness tools. With just the earbuds and an iPhone, users can monitor heart activity, track calories burned, and even complete their daily Fitness app rings, eliminating the need for an Apple Watch during lighter workouts. Apple has also expanded its push into real-time translation, leveraging Apple Intelligence. The earbuds can now interpret conversations on the fly, supporting languages like English, French, German, Portuguese, and Spanish at launch. This feature could position AirPods Pro 3 as a practical travel companion rather than just an audio device. On the performance front, Apple claims noise cancellation is dramatically stronger, up to four times more effective compared to the original model. Transparency mode playback has also been extended to 10 hours on a single charge, while listening with ANC engaged now lasts up to eight hours. These boosts allow for all-day use without frequent charging. The hardware itself has been subtly refined. AirPods Pro 3 are slightly smaller, with redesigned tips that aim for a steadier fit, including new foam-infused options in five sizes. The earphones also now carry an IP57 rating, improving durability against sweat and water exposure. AirPods Pro 3 will retail for $249 and open for pre-orders immediately, with general availability set for September 19. With stronger health integration, advanced translation tools, and meaningful endurance gains, Apple is framing this generation of AirPods Pro not just as earbuds, but as a more versatile extension of the iPhone experience.

With Apple’s September 9 keynote almost here, leaks are pointing to more than just new iPhones. Well-known leaker Sonny Dickson has shared images of what appears to be Apple’s upcoming crossbody strap, an accessory designed to work with the new TechWoven cases that are expected to launch alongside the iPhone 17 lineup. The strap shown in Dickson’s photos comes in a bold orange shade and is built with a flexible metal core wrapped in a magnetic design. This allows it to attach securely to dedicated slots on the case while still being easy to remove. Previous case leaks had already revealed corner cutouts that seemed tailor-made for such an accessory, but these latest images provide the clearest look yet. Apple has dabbled in device straps before, from the lanyard loop on the AirPods Pro 2 case to the wrist strap system on the iPod touch. This new take, however, appears aimed at turning the iPhone into something more wearable, reflecting Apple’s push to expand both personalization and practicality. The orange strap may also hint at one of Apple’s upcoming colors. Reports suggest the iPhone 17 Pro models will arrive in orange, making the accessory a coordinated option for buyers looking to match device and strap. If accurate, Apple’s “Awe Dropping” event may reveal not just new phones, but also the start of a new category of official iPhone accessories.

Apple’s September keynote is almost here. On Tuesday, September 9 at 10 a.m. PT / 1 p.m. ET, the company will unveil the iPhone 17 lineup and more during its “Awe Dropping” event. Here’s how you can watch it live. Apple’s Website Visit Apple’s Events page in Safari, Chrome, or Edge to stream the keynote on your computer, iPhone, or iPad. YouTube Apple will also broadcast the event on its official YouTube channel. You can set a reminder on the live stream page so you don’t miss it. Apple TV App On Apple devices, smart TVs, or supported streaming sticks, open the Apple TV app and look for the event banner to watch on the big screen. Replay Options If you miss the live broadcast, full replays and highlight videos will be available on Apple’s website, YouTube, and in the Apple TV app shortly after the event. Apple’s September keynote is its most important of the year, and this one promises major announcements across iPhone and Apple Watch.

Apple’s September 9 event will showcase the iPhone 17 family, with four models expected: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Here’s a look at the major features and rumors leading into launch day. iPhone 17 Air The most talked-about addition is the iPhone 17 Air, which is set to replace the Plus model. It will measure 6.6 inches and emphasize a slimmer, lighter build. Its main drawback may be battery size, rumored at just over 3,100 mAh, the smallest of the lineup. The Air could ship without a SIM tray in most regions, relying entirely on eSIM. For China, however, regulatory filings hint at a SIM-equipped version to meet local requirements. Battery Upgrades Across the Lineup This year marks a significant focus on power. The iPhone 17 Pro Max is expected to feature a massive 5,088 mAh battery, the first time an iPhone surpasses the 5,000 mAh mark, potentially making it the longest-lasting iPhone ever. The Pro model is also getting a healthy boost, while the base iPhone 17 is expected to stay closer to its predecessor. Apple may be using advanced silicone-anode battery chemistry to deliver more efficiency, especially in thinner designs like the Air. Pro Model Design Changes The Pro and Pro Max could feature a new hybrid build: aluminum paired with a lower glass section to enhance wireless charging. To house the bigger battery, the Pro Max may be slightly thicker than its predecessor, though Apple’s switch from titanium to aluminum in some areas could keep weight steady or even lighter. Colors and Accessories New color options are expected, with the Pro models tipped to arrive in orange, dark blue, black, and white. Leaked cases have also revealed a new lanyard slot, allowing accessories like crossbody straps to attach magnetically. Dynamic Island Speculation Some rumors suggested the Dynamic Island might shrink from its current size, but reliable sources maintain it will remain unchanged for now. The feature’s future evolution could arrive in later models, but the iPhone 17 is likely to keep the familiar design. The Bottom Line Apple’s iPhone 17 lineup looks set to deliver meaningful improvements in battery life, durability, and design, while the iPhone 17 Air pushes Apple further into ultra-thin territory. With only hours to go before the event, these rumors will soon be confirmed.

Image Credit: Majin Bu As Apple prepares to unveil the iPhone 17 lineup tomorrow, the most intriguing storyline centers on the rumored iPhone 17 Air. Billed as Apple’s thinnest large-screen iPhone yet, the Air is expected to rely on eSIM in most regions, dropping support for physical SIM cards. That move could complicate its release in countries where carriers have yet to fully embrace eSIM, fueling speculation that Apple may craft a limited SIM-equipped version for select markets. The iPhone 17 Air also represents a new direction for Apple’s lineup, effectively replacing the Plus model with a slimmer, lighter alternative aimed at users who want screen size without added bulk. If true, it would mark one of the most dramatic shifts in Apple’s iPhone strategy in years. On the higher end, the iPhone 17 Pro Max is rumored to gain thickness compared to last year’s model, with the change linked to a larger 5,000 mAh battery. For Apple’s biggest phone, endurance may take priority over sleekness. Tomorrow’s event will settle the questions, but the Air’s debut could prove to be the boldest move of the iPhone 17 generation.

Apple is expected to introduce AirPods Pro 3 at tomorrow’s “Awe Dropping” event, marking the first major update to its flagship earbuds since 2022. The new model is rumored to feature improved noise cancellation, a smaller charging case, and even heart rate monitoring, borrowed from the latest Powerbeats Pro. What makes this release notable is Apple’s plan for what comes next. Analyst Ming-Chi Kuo says a higher-end variant of AirPods Pro 3 is already on the roadmap for 2026. Unlike past AirPods cycles, which typically span three years, this follow-up is said to include infrared cameras that enable gesture recognition and enhanced spatial audio when paired with Vision Pro. Leaker Instant Digital suggests Apple could sell both versions side by side, much like it does with the AirPods 4 at different price points. The premium model may even ditch pressure sensors altogether, relying fully on gesture controls. Pricing is expected to come in above today’s $249 AirPods Pro. If the reports are accurate, tomorrow’s launch will set the stage for a two-phase AirPods strategy: a refined model now, followed by a futuristic version that expands how users interact with Apple’s audio ecosystem.

Apple is hours away from holding its biggest event of the year. Tomorrow, the company will unveil a new slate of hardware under the banner “Awe Dropping,” a phrase featured on invitations sent to press late last month. The imagery, a shimmering Liquid Glass Apple logo, hints at the sleek designs Apple is known for. All Eyes on iPhone 17 The iPhone lineup is the centerpiece of every fall keynote, and this year will likely bring three major models: the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. One noticeable shift could be the end of the iPhone Plus, replaced by a new “iPhone Air”, a thinner, mid-sized model reportedly measuring 6.6 inches. Apple is also rumored to experiment with a redesigned rear camera system. Instead of the raised bump, some renders suggest a camera bar spanning the back of the device. That change could allow Apple to make slimmer devices while still delivering improved imaging. As for performance, Apple is expected to introduce the A19 chip, with the Pro versions using a more advanced variant built on TSMC’s 2-nanometer process. The new chip should bring meaningful gains in efficiency and thermal management. Higher-end models may also see RAM jump to 12GB, creating a clearer distinction between standard and Pro editions. Color choices will play their usual role in drawing buyers. Pastel shades like green, purple, and blue are rumored for the standard models, while the Pro lineup may lean toward deeper finishes such as titanium gray, blue, and burnt orange. Updates to Apple Watch Alongside iPhones, Apple is preparing to update its wearables. The Apple Watch Series 11 is expected to look much like its predecessor but could gain subtle improvements, including the possibility of microLED displays. Analysts remain divided on timing, so Apple may instead reserve that change for a later model. Health features are also a focus. The Series 11 may start offering non-diagnostic blood pressure tracking, feeding into the Apple Health ecosystem. Blood oxygen monitoring will stay off the table due to ongoing regulatory hurdles, and blood glucose tracking is still years away. The Apple Watch Ultra 3 could also make an appearance. It’s likely to see a new chip for better efficiency and may be the first Apple Watch with satellite connectivity if Apple integrates its in-house C1 modem. Its rugged design is expected to remain largely unchanged. Apple TV A new Apple TV 4K may debut tomorrow as well. The device is rumored to be smaller than its predecessor and could gain significantly more power, with chips ranging from the A18 Pro to the unreleased A19 being floated. Doubling onboard memory from 4GB to 8GB would allow the box to run on-device Apple Intelligence features, strengthening Siri and content recommendations. Connectivity upgrades like Wi-Fi 6E or Wi-Fi 7 are possible, and while some rumors point to a built-in camera for FaceTime calls, it remains uncertain if Apple will take that step. Macs Will Wait Those looking for new Macs should not expect announcements tomorrow. Apple has increasingly split its calendar, reserving Mac launches for separate events in October or November. That makes room for the iPhone and other consumer devices to dominate the September spotlight. A Pivotal Event Apple’s fall keynote is more than a product showcase, it sets the tone for the company’s critical holiday season. With tariffs and global supply concerns looming, pricing will be closely watched alongside features.

Apple’s supply chain is entering a new phase, with automation now positioned at the center of its future. According to a DigiTimes report, the company has shifted from promoting robotics in its factories to making it a prerequisite for manufacturers that want to secure contracts. The change is already reshaping relationships with suppliers. For years, Apple often covered the cost of specialized tools and machinery to ensure its devices were built to exact specifications. Now, that responsibility has been handed off, leaving suppliers to manage the heavy financial lift of installing robotic systems while navigating the short-term disruptions that come with overhauling production lines. DigiTimes notes that the new mandate stretches across Apple’s entire product range. The strategy is designed not only to deliver more consistent build quality but also to help Apple manage its transition toward a more geographically diverse supply chain. As production spreads beyond China, robotics offer a way to standardize output, minimize reliance on large workforces, and reduce risks tied to politics or labor shortages. At the same time, Apple hasn’t stepped away from all support. Environmental initiatives remain a shared priority, with the company still assisting suppliers in upgrading to energy-efficient equipment and more sustainable materials as part of its 2030 carbon-neutral goal. The DigiTimes report underscores that while automation may increase pressure on supplier margins in the near term, Apple views it as essential to securing stability, efficiency, and long-term cost savings across its global manufacturing network.

Apple’s newest retail location in Bengaluru is more than just another store, it’s a testing ground for a reimagined service experience. At Apple Hebbal, the company has replaced the familiar separation of the Genius Bar and Pickup counter with a single, unified hub. The idea is simple: customers shouldn’t have to decide whether to queue for support or pickup. Instead, one streamlined space handles both, offering a faster and more intuitive flow. This shift signals a deeper rethink of how Apple interacts with its customers inside its physical stores. By consolidating two of its busiest functions, the company is aiming to eliminate friction points and make the in-store visit less segmented. Early versions of this design have quietly appeared in select global locations, but Hebbal is one of the clearest demonstrations yet of Apple’s intention to make it part of its future blueprint. Situated at Phoenix Mall of Asia, the 8,000-square-foot store is staffed by 70 employees drawn from across India, but its real standout isn’t its size or location, it’s the way it reorganizes customer experience at the ground level. Apple Hebbal shows that the company’s retail strategy is evolving beyond architecture and aesthetics, turning attention to the practical side of how people move through the store. If this model proves successful in Bengaluru, it’s likely only the beginning of a wider rollout. Apple is using Hebbal not just to sell products but to test how a redefined Genius Bar can set the tone for a new era of retail service.