Apple introduces new TechWoven cases, Crossbody Strap, and more for iPhone 17 lineup

Alongside its new lineup of iPhones, Apple is rolling out a fresh wave of accessories designed to match the updated hardware and give customers more ways to personalize their devices. This year’s collection expands beyond the usual cases, introducing new materials, finishes, and even a redesigned strap that changes how people can carry their iPhones.

For the iPhone 17 family, Apple has refreshed its silicone lineup with a brighter palette, including shades like Neon Yellow and Purple Fog, while still offering more understated tones such as Black and Light Moss.

The Pro and Pro Max models gain a wider variety of options, with Clear Cases making a return and the introduction of new TechWoven cases, Apple’s latest material that blends durability with a textured finish. The Pro-level cases arrive in colors like Sienna, Blue, and Green, marking some of the boldest tones Apple has used in years.

The iPhone Air gets its own tailored set of MagSafe cases, maintaining the thin profile of the device while offering protection in Apple’s signature minimalist style. The most eye-catching new addition to the lineup, however, is the Crossbody Strap. Crafted from recycled yarns and available in ten colors, it lets users wear their iPhone like a bag, reflecting Apple’s effort to merge function with fashion.

Accessories extend beyond the iPhone itself. Apple has partnered with Beats on complementary protective gear for its audio lineup, ensuring the broader ecosystem gets the same design refresh. All of these products are now available through Apple’s online store, giving customers plenty of choices to pair with their new devices on day one.

By expanding color options, experimenting with new materials, and introducing lifestyle-focused gear like the Crossbody Strap, Apple is signaling that accessories are more than an afterthought,they’re becoming part of the identity of the iPhone experience.