Here's the new iPhone lineup with iPhone 16 Pro, 16 Pro Max, 15, and 15 Plus discontinued
- The Apple Square
- 2 hours ago
- 1 min read
Apple’s keynote has reshaped the iPhone family once again, streamlining the lineup while expanding choices across a wide price range.
With the arrival of the iPhone 17 series and the debut of the iPhone Air, Apple now offers seven distinct models, giving customers more flexibility than ever in choosing between entry-level affordability and high-end performance.
The latest generation introduces the iPhone 17, which now brings ProMotion and Always-On technology to a non-Pro device, while the iPhone Air replaces the Plus model with a thinner, more premium design that sits just below the Pro tier. At the top end, the iPhone 17 Pro and Pro Max push performance further with new aluminum builds, vapor chamber cooling, and upgraded camera systems.
To simplify the range, Apple has retired last year’s iPhone 16 Pro and 16 Pro Max, as well as the iPhone 15 and 15 Plus.
This gives us the new iPhone lineup:
iPhone 16e starting at $599
iPhone 16 starting at $699
iPhone 16 Plus starting at $799
iPhone 17 starting at $799
iPhone Air starting at $999
iPhone 17 Pro starting at $1,099
iPhone 17 Pro Max starting at $1,199
Pre-orders for the new devices open September 12, with availability beginning September 19.
