Search this site

The iPad mini 6 is now available on Amazon for a discounted price of $399 down from $499 and $100 off in all models and color options. Take advantage of this deal while supplies last since this is the biggest price drop for iPad mini right before the holiday season. FTC Disclaimer: The Apple Square earns a small commission when you use out affiliate links to purchase items.

You can now buy the AirPods Max for a discounted price of $449 down from $549 on Amazon in all color options. This is a big price drop for AirPods Max in a while and offers many customers the option to experience them at a low price. Take advantage of this deal while supplies last. FTC Disclaimer: The Apple Square earns a small commission when you use our affiliate links to purchase items.

Today Apple reported its earnings for the fiscal year Q4 2022. Apple has reported a record revenue of $90.1 billion, a profit of $20.7 billion, and earnings of $1.29 per share. Here's the revenue breakdown of Apple's different categories for the fiscal Q4 2022 earnings: iPhone: $42.63 billion (Up 9.8% yearly) Mac: $11.51 billion (Up 25.4% yearly) iPad: $7.17 billion (Down 13.1% yearly) Wearables, Home, and Accessories: $9.65 billion (Up 9.8% yearly) Services: (Up 5% yearly) As the breakdown indicated Apple did miss many analyst expectations this quarter by narrowly beating the expecatations for earnings per share from $1.27 to $1.29. iPad revenue has also been down by 13.1% yearly and missed expectations of $7.94 billion compared to reported $7.17 billion. Services also missed expectations of $20.10 billion compared to reported $19.19 billion. iPhone also missed expectations of $42.63 billion compared to reported $43.21 billion. Apple did also claim that Mac revenue would decline significantly year over year. Despite this though, Apple met expectations of product revenue of $69.04 billion compared to reported $70.96 billion. Apple's earning results are available to view on Apple Newsroom.

At the Wall Street Journal's event, Apple's Senior Vice President of Worldwide Marketing, Greg Jozwiak, said that Apple respects the EU's decision to require USB-C on all consumer electronic products and said "We'll have to comply". This has been rumored for a while now and since the EU has madated it the iPhone 15 or new 2023 iPhone models will feature the new USB-C port along with many of Apple's accessories which still don't have the port. USB-C on iPhone might also be short lived compared to the Lightning port since Apple is aiming for a port less future, but when that will happen is unclear.

Image: Target Target and Apple are partnering up and expanding their retail footprint by opening up more mini Apple shops at multiple new Target locations. There are now 150 Target locations that feature the new mini Apple shop which further enhances the Apple product buying experience. Customers with Target Circle can receive up to 4 months free on Apple Fitness+ and many discounts on other services like iCloud+, Apple Arcade, Apple Music, and Apple News+. The company announced that this will improve the experience for costumers wanting to buy products this holiday season at nearby Target stores.

The new Apple TV 4K is now available and here are our thoughts on if it's worth the upgrade. While Apple doesn't regularly upgrade the Apple TV models it's hard to really know if it's worth the upgrade since most Apple TV models have minor differences between them. It's probably worth upgrading if you're interested in taking advantage of the new features like 4K HDR and HDR10+. You should also upgrade if you want to experience the new Siri Remote with the USB-C port. It's also worth noting that users that don't have a 4K TV might not be able to experience the many features on Apple TV 4K and might want to consider the Apple TV HD. The Apple TV 4K is a great devjce for new users with a starting price of $129 but not worth the upgrade for those who already have an Apple TV.

The new iPad 10th generation is now available to purchase and many users are wondering if it's worth to upgrade to the new iPad 10th generation. The new 10th generation iPad which is also Apple's entry level iPad in their lineup has recieved a major new redesign with many features including a larger display, USB- C port, support for 5G, and a 12MP landscape front facing camera. Who Should Upgrade? Students who are looking for a brand new iPad for tasks that don't require a lot of performance will have a great time with the new iPad Pro and enjoy many of its new features like the new modern design, larger display, USB-C port, and more. They will also be able to connect the iPad to the new Smart Folio keyboard and detach the keyboard once they no longer require it. Unlike the Magic Keyboard Case for iPad Pro and iPad Air the Smart Folio Keyboard is detachable so it's easier for users to use the iPad in handheld mode. Our final thoughts We think that it is worth an upgrade to the 10th generation iPad for students and other users who aren't looking for something overkill that they are planning to do ton of heavy performance tasks on. With the iPad now starting at $449 it's worth to really see if you need the device or want something like the iPad Air which starts at $599.

The new 2022 iPad Pro models are now available in stores and the big question is if you should upgrade and here are our thoughts on who should upgrade and if it's worth the price to upgrade. The last release of the iPad Pro was back in April 2021 where the iPad Pro was packed with many new features including the M1 chip, 5G, and a mini-LED display. If you already have the 2021 iPad Pro it is not worth the upgrade since you already have many of the key features and will have access to the latest software updates for many years. The only key difference is the new M2 chip which improves the iPad Pro's performance by 15% and with a new Media Engine, iPad Pro can now shoot ProRes video. There's also a new Apple Pencil Hover feature which allows users to preview their marks on a sketch before making it. The ipad will also detect Apple Pencil 12mm above the display. Who should upgrade? We think users with the 2018 iPad Pro or an earlier model might want to consider upgrading to the new 2022 iPad Pro since the upgrade will be significant compared to users who have the 2020 iPad Pro and later. Users who also want the capabilities of the iPad Pro and want to use it for a lot of tasks that require high performance and the power of the M2 chip should also consider. For users who will use their iPad's for school or notes, and tasks that don't require a lot of power from the iPad might want to consider the new 2022 iPad or the iPad Air model. Our final thoughts The 2022 iPad Pro is a very minor upgrade from its predecessor and is really only for a niche market of consumers who are looking for something really powerful. The 2022 iPad Pro is available for a starting price of $799 for the 11-inch model and $1099 for the 12.9-inch model.

Today Best Buy announced their new Upgrade+ program which allows customers to upgrade to a new MacBook every three years. The program involves the use of interest-free financing through Citizens Pay which allows users to join to program for a subscription. Customers will be able to finance for MacBooks with a monthly subscription and will have the option to upgrade to a new MacBook after their three years is over or pay off their current MacBook and keep it. Customers will also be able to leave the program with no extra charge. Best Buy will let customers bundle Apple Care+ plans and finance both their MacBook and plan together. According to Best Buy this will help reduce e-waste since the MacBook will continue to live on after a customer decides to upgrade to a new one.

Today YouTube announced a new look to their app for iOS and Android which will include many new features to improve the viewing experience. A new "ambient mode" will change the background color to math that if the playing video to have viewers focus on the content that's playing. This will work when dark mode is enabled. Dark mode is also has a more more darker look. YouTube will also implement a new a way to find a spot in a video precisely with a bunch of images from the scene you want to see. YouTube also updated the video player with links on the description of a video turning into clickable buttons as well as a redesign to the subscribe button which will no longer be red. A key feature coming is pinch to zoom which allows users to to zoom in and out of a video. The new app update will help YouTube improve their viewing experience.

Today, Apple released the long awaited macOS Ventura and iPadOS 16. iPadOS 16 was delayed by Apple since there were bugs with Stage Manager and multi tasking according to reports. The updates come right after Apple launched their new redesigned iPad 10th generation and new iPad Pro models. iPadOS 16 will include updates to Mail, Safari, Messages, and other apps. Apple has also introduced the Weather app on iPad. It will take time for Stage Manager to be available on iPadOS 16. macOS Ventura includes some of the new updates included in iPadOS 16 like Stage Manager which completely changes the multi-tasking experience. There's also continuity camera which allows you to use your iPhone as a webcam. There are also many updates like passkeys and tab groups. Rumors suggest that Apple is gearing up to launch a couple of new Macs to go alongside macOS Ventura.

Today, Apple announced price hikes for their services which include Apple Music, Apple TV+, and Apple One. Here are the new updated prices for each of their services and packages. Apple Music Individual plan: $10.99/month Family plan: $16.99/month Annual plan: $109/year Apple TV+ Monthly plan: $6.99/month Annual plan: $69/year Apple One Individual plan: $16.95/month Family plan: $22.95/month Premium plan: $32.95/month According to Apple the new price increases will allow content creators and artists on both Apple TV+ and Apple Music earn more money for their content put out on the platforms. The price hikes will be effective as of your next billing date for the subscriptions.