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  • Rayan A. Zafar

Here’s our first look at Apple’s new machine at retail stores to update iPhones in the box

According to iGen, Apple's retail stores are being briefed on the introduction of a new wireless system for updating iPhone software before sale, dubbed "Presto." This initiative, first reported by Bloomberg's Mark Gurman last October, is set to roll out nationwide across the U.S. starting in April.


Presto is described as a proprietary system consisting of pad-like devices where retail staff can place sealed iPhone boxes. Once positioned correctly, the system wirelessly activates the iPhones, updates their software to the latest version available, and then powers them off. The system features lockers capable of handling six iPhone boxes simultaneously, with markings to ensure proper NFC alignment depending on box size. The update process typically takes between 15 to 30 minutes.

Developed by Apple's Backstage Operations team, Presto aims to prevent the sale of iPhones with outdated software in retail stores. For instance, it addresses situations where iPhones are shipped with an older iOS version, necessitating an update before use. Apple intends to implement Presto in all U.S. retail outlets by early summer and has started informing international locations about its functionality.

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