Here's everything to expect at Apple's September event tomorrow

Apple is hours away from holding its biggest event of the year. Tomorrow, the company will unveil a new slate of hardware under the banner “Awe Dropping,” a phrase featured on invitations sent to press late last month. The imagery, a shimmering Liquid Glass Apple logo, hints at the sleek designs Apple is known for.

All Eyes on iPhone 17

The iPhone lineup is the centerpiece of every fall keynote, and this year will likely bring three major models: the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. One noticeable shift could be the end of the iPhone Plus, replaced by a new “iPhone Air”, a thinner, mid-sized model reportedly measuring 6.6 inches.

Apple is also rumored to experiment with a redesigned rear camera system. Instead of the raised bump, some renders suggest a camera bar spanning the back of the device. That change could allow Apple to make slimmer devices while still delivering improved imaging.

As for performance, Apple is expected to introduce the A19 chip, with the Pro versions using a more advanced variant built on TSMC’s 2-nanometer process. The new chip should bring meaningful gains in efficiency and thermal management. Higher-end models may also see RAM jump to 12GB, creating a clearer distinction between standard and Pro editions.

Color choices will play their usual role in drawing buyers. Pastel shades like green, purple, and blue are rumored for the standard models, while the Pro lineup may lean toward deeper finishes such as titanium gray, blue, and burnt orange.

Updates to Apple Watch

Alongside iPhones, Apple is preparing to update its wearables. The Apple Watch Series 11 is expected to look much like its predecessor but could gain subtle improvements, including the possibility of microLED displays. Analysts remain divided on timing, so Apple may instead reserve that change for a later model.

Health features are also a focus. The Series 11 may start offering non-diagnostic blood pressure tracking, feeding into the Apple Health ecosystem. Blood oxygen monitoring will stay off the table due to ongoing regulatory hurdles, and blood glucose tracking is still years away.

The Apple Watch Ultra 3 could also make an appearance. It’s likely to see a new chip for better efficiency and may be the first Apple Watch with satellite connectivity if Apple integrates its in-house C1 modem. Its rugged design is expected to remain largely unchanged.

Apple TV

A new Apple TV 4K may debut tomorrow as well. The device is rumored to be smaller than its predecessor and could gain significantly more power, with chips ranging from the A18 Pro to the unreleased A19 being floated. Doubling onboard memory from 4GB to 8GB would allow the box to run on-device Apple Intelligence features, strengthening Siri and content recommendations.

Connectivity upgrades like Wi-Fi 6E or Wi-Fi 7 are possible, and while some rumors point to a built-in camera for FaceTime calls, it remains uncertain if Apple will take that step.

Macs Will Wait

Those looking for new Macs should not expect announcements tomorrow. Apple has increasingly split its calendar, reserving Mac launches for separate events in October or November. That makes room for the iPhone and other consumer devices to dominate the September spotlight.

A Pivotal Event

Apple’s fall keynote is more than a product showcase, it sets the tone for the company’s critical holiday season. With tariffs and global supply concerns looming, pricing will be closely watched alongside features.