Beats expands beyond audio with stylish new charging cable lineup

In a move that marks a significant expansion beyond its audio roots, Beats has entered the charging accessory space with a fresh lineup of USB cables, blending utility with the brand’s signature style. With a mix of vibrant and neutral colorways, the new collection is aimed at users who want performance and flair from everyday tech essentials.

The lineup includes three cable types—USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning—offered in two lengths: a compact 20cm option and a longer 1.5-meter version. The cables feature a woven exterior designed to resist tangling and fraying, staying true to Beats’ attention to detail and durability. While the data transfer speeds remain at USB 2.0 levels, charging performance varies by type, with USB-C to USB-C cables supporting up to 60W power delivery.

Color plays a key role in this launch. Bolt Black is available across the board, while other colors like Rapid Red, Surge Stone, and Nitro Navy are available selectively depending on cable type and pack configuration. Some colorways won’t be released until later this summer, indicating a staggered rollout.

This product drop follows Beats' recent foray into phone protection, where it introduced iPhone 16 cases as part of its growing push into lifestyle tech. The new charging cables further signal the brand’s ambition to become a go-to name not just in headphones, but in the broader accessories ecosystem.

Beats’ first collection of charging cables is now available to order on Apple’s U.S. website, with in-store availability beginning April 17.