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  • Rayan A. Zafar

Apple will hold a special event in London alongside its keynote next month

Apple Store in London

Apple has announced this week a highly anticipated special event slated for May 7th, kicking off at 7 a.m. Pacific Time. With the promise of exciting updates to the iPad lineup and potentially more surprises in store.


The invitation to the event features the intriguing phrase "let loose" alongside an image hinting at updates to the iPad, showcasing a hand holding the device's stylus. Speculation has been rife about Apple's plans for its tablet lineup, especially after a year without any updates in 2023, fueling anticipation for what new iterations might be unveiled.



Despite the invitation's cryptic nature, one thing is certain: Apple's live stream of the event will capture the attention of tech enthusiasts worldwide. However, according to a new report from The Independent, what sets this event apart is the simultaneous in-person gathering in London, a departure from Apple's tradition of hosting launches exclusively in California. This choice reflects the company's growing presence and commitment to its operations in the UK.


While Apple has hosted launches outside the US before – such as the MacBook and iPad event in Brooklyn in 2018 – this marks the first time the company has chosen a location outside its home country for a major launch event. The decision to hold the event in London speaks volumes about Apple's dedication to its UK operations, highlighted by the opening of new offices in London's iconic Battersea Power Station last year.


Tim Cook, Apple's CEO, expressed admiration for the city and underscored the company's commitment to its future in the UK during his visit to the new offices. Apple's contributions to the UK economy, including support for over 550,000 jobs and fostering the largest developer community in Europe, further emphasize its dedication to the country's growth and innovation.

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