Apple unlikely to reveal new devices at WWDC 2025

Each year, as WWDC draws closer, excitement around potential hardware surprises tends to flare up — often with little to back it. 2025 is no different. But despite the usual pre-event noise, this year’s conference appears firmly focused on software, with no credible indication that new devices are on deck.

The latest round of speculation came after Apple sent a promotional message to select third-party retailers highlighting its upcoming keynote. While the message emphasized the synergy between Apple’s hardware and software, some observers jumped to conclusions — reading between the lines and hoping for a hint of hardware. But that’s likely reading too much into boilerplate marketing.

More telling is a recent report from Bloomberg’s Mark Gurman, who wrote in his Power On newsletter that Apple has no major hardware ready to ship. That directly undercuts any suggestion of new product reveals next week, making it increasingly likely that WWDC 2025 will be a purely software-driven affair.

It wouldn't be the first time Apple skipped hardware at its developer conference. Though Mac announcements have occasionally shared the spotlight — including the iMac Pro and first Apple Silicon Macs — these unveilings are the exception, not the rule. WWDC has always been about software first: the unveiling of the next versions of iOS, macOS, and more.

Also worth noting: Apple is notoriously secretive with its launch plans. Even internal retail employees often don’t get a heads-up before new devices are announced, so the idea that external retail partners would get early insight strains credibility.

This year’s event is expected to showcase major updates across Apple’s platforms, including iOS 26 and macOS Tahoe, which may feature a new translucent, glass-inspired design. But the bigger story may be Apple’s long-anticipated move into AI — potentially under the branding of “Apple Intelligence.”

Whether or not that’s enough to satisfy those hoping for shiny new hardware remains to be seen. But for now, the message is clear: don’t expect new devices when Apple takes the stage on June 9.