Apple reshapes the iPhone lineup with entry level iPhone now starting at $599
- The Apple Square
- Feb 19
- 1 min read
With the launch of the iPhone 16e, Apple has reshuffled its iPhone lineup, marking a significant shift in its pricing strategy. The new iPhone 16e now holds the title of Apple's most affordable iPhone, starting at $599—considerably higher than the $429 price tag of the now-discontinued iPhone SE.
In addition to retiring the iPhone SE, Apple has also phased out the iPhone 14 and iPhone 14 Plus. This leaves the iPhone 16e as the entry point into Apple’s current generation of smartphones, offering modern features at a higher starting price than before.
The updated iPhone lineup now includes:
iPhone 16e: Starting at $599
iPhone 15: Starting at $699
iPhone 15 Plus: Starting at $799
iPhone 16: Starting at $799
iPhone 16 Plus: Starting at $899
iPhone 16 Pro: Starting at $999
iPhone 16 Pro Max: Starting at $1,199
The change simplifies Apple's lineup while setting a new baseline for pricing, signaling a move towards offering more advanced technology, even in its most affordable models. However, it also eliminates the truly budget-friendly option, pushing consumers to either consider refurbished models or invest more for the latest technology.
