Apple Vision Pro won't be updated anytime soon according to a new report. Bloomberg's Mark Gurman indicate that Apple's revised timeline for the Vision Pro doesn't align with earlier projections. Gurman's "Power On" newsletter highlights the complexity of Apple's endeavor, citing ongoing challenges in cost reduction as a primary hurdle. Despite efforts to introduce a more affordable iteration before 2026, the company finds itself grappling with the intricacies of production and pricing strategies.
Apple analyst Ming-Chi Kuo echoes similar sentiments, indicating that significant overhauls to the Vision Pro's specifications might not enter mass production until 2027. Kuo's previous expectations of a modified Vision Pro hitting production lines in late 2025 to early 2026 now seem uncertain, with emphasis shifting towards cost optimization rather than groundbreaking user experience enhancements.
Interestingly, Kuo speculates that any forthcoming changes may not be immediately apparent to consumers, suggesting that Apple might opt for subtle improvements or potential price adjustments without public fanfare.
While customers wait for the next evolution of Apple's augmented reality ambitions, the Vision Pro's global rollout continues to capture attention. Reports suggest an imminent expansion to additional countries, with China slated as a potential market entry point as soon as next month.
With WWDC looming on the horizon, industry observers anticipate further insights into Apple's vision for augmented reality and immersive technologies. As the company navigates the intricacies of product development and market dynamics, the trajectory of the Vision Pro remains a subject of keen interest and speculation by Apple's customer base.
