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  • Apple unveils M4-powered 24-inch iMac with enhanced performance, new colors, nano-texture display, and more

    Apple has introduced an upgraded version of its 24-inch iMac, now powered by the M4 chip, marking a leap in performance and efficiency over previous models. The M4 chip, initially launched in the iPad Pro earlier this year, brings enhanced processing speeds, boasting up to a 2.1x increase for intensive tasks like photo editing and gaming when compared to the earlier M1-powered iMac. Users can expect a boost in daily productivity as well, with the new 10-core CPU and GPU configurations pushing the iMac’s capabilities even further. Equipped with a faster 16-core Neural Engine, the updated iMac optimizes Apple Intelligence features, though these advanced functionalities are still accessible on iMac models with M1 and M3 chips. Additionally, Apple has upped the base memory configuration to 16GB, while offering up to 32GB of RAM and 2TB of SSD storage options, reflecting an industry shift toward higher base memory in Mac models. Aesthetically, Apple has introduced an array of fresh colors, including new shades of green, yellow, and purple, alongside options like pink, blue, and silver. A new nano-texture coating option for the display reduces glare, catering to users in brightly lit spaces. Higher-end configurations with the 10-core M4 chip now feature Thunderbolt 4 on all four USB-C ports, an upgrade from the previous Thunderbolt 3 standard. The iMac also sees a front camera enhancement to a 12-megapixel sensor with Center Stage, ensuring users stay centered during video calls. The Desk View feature offers a split view of the user’s face and an overhead perspective of their workspace. Accompanying the iMac’s launch are updated Magic accessories, including a USB-C-equipped Magic Mouse, Magic Keyboard, and Magic Trackpad, all redesigned with modern connectivity in mind. Pre-orders for the new iMac are open now, with official availability starting on November 8, and pricing in the U.S. begins at $1,299.

  • Apple rolls out iOS 18.1 and iPadOS 18.1 with powerful new Apple Intelligence features

    Apple has released iOS 18.1 and iPadOS 18.1. These updates bring enhanced functionality to eligible iPhones and iPads, with a particular emphasis on Apple Intelligence, a new suite of AI-driven tools designed to streamline user interactions. Apple Intelligence, available in beta, introduces advanced features for specific devices, including iPhone 15 Pro models, the iPhone 16 lineup, and iPads powered by M-series or A17 Pro chips. Users can activate Apple Intelligence in their settings under the Apple Intelligence and Siri section. This update enriches Siri with contextual awareness, a sleek new interface, and enhanced product support capabilities. Writing Tools help users refine text, check grammar, and condense content, while Smart Replies in Mail and Messages bring quick, relevant response options. Additionally, Safari and Notes offer summarized overviews of content, allowing users to grasp information quickly. Photos now includes a Clean Up feature for removing unwanted objects from images and a Memory Movie function for creating dynamic slideshows. A new Focus Mode option, Reduce Interruptions, filters out non-essential notifications, ensuring only crucial alerts break through. These new updates are now available, with Apple continuing to refine the user experience through enhanced, intelligent tools.

  • M4 Pro: Apple’s next-gen chip redefining power and performance

    Apple’s latest Mac mini doesn’t just feature the all-new M4 chip; it also introduces the powerful M4 Pro for the first time in a compact desktop form. This enhanced version of the chip delivers impressive performance upgrades, particularly suited to demanding workflows. With a robust 14-core CPU setup—comprising 10 high-performance cores and 4 efficiency cores—the M4 Pro is designed to deliver significant speed boosts during intense computational tasks, particularly compared to the M3 Pro, which included fewer high-performance cores. In addition to its advanced CPU design, the M4 Pro chip offers up to 20 GPU cores, pushing graphics and video capabilities beyond previous benchmarks. Both the M4 and M4 Pro configurations of the Mac mini now start with 16 GB of RAM, creating a new baseline for memory, and can be upgraded to a maximum of 64 GB in the Pro configuration. The M4 Pro also introduces Thunderbolt 5 ports, exclusively available on this model. Thunderbolt 5 allows data transfers at up to 120 Gbps, a substantial jump from Thunderbolt 4, ensuring rapid file handling for large-scale projects. Positioned at the rear of the device, these three Thunderbolt 5 ports work alongside USB-C ports at USB 3 speeds, providing comprehensive connectivity for professional setups. Memory bandwidth also receives a significant upgrade with the M4 Pro. The new chip offers 273 GB/s, which represents an 80% increase from the M3 Pro and brings it closer to the performance of the M3 Max. This enhanced bandwidth supports seamless multitasking and resource-heavy applications, making the Mac mini with M4 Pro a competitive choice for users who need sustained power in a compact device. Apple is expected to unveil additional advancements in its processor lineup, likely introducing the M4 Max, which will build on these increases in CPU and GPU performance.

  • Apple's all-new Mac mini: smaller, faster, and eco-friendly with M4 powerhouse chips

    Apple has unveiled its latest generation of the Mac mini, introducing significant advances with the new M4 and M4 Pro chips. This updated model brings a substantial overhaul, marking the most striking redesign the Mac mini has seen in over ten years. Alongside powerful new processors, the Mac mini showcases an innovative design that is both impressively compact and environmentally forward-thinking. One of the standout features of the refreshed Mac mini is its smaller, reimagined chassis. Now measuring just five by five inches, the new casing allows Apple to enhance internal components while maintaining a sleek and efficient footprint. A fresh thermal architecture directs air through the base of the device, cooling each section strategically for optimal performance during intensive tasks. Apple’s M4 and M4 Pro chips power the new Mac mini, delivering a notable leap in performance. The M4 configuration provides a balanced powerhouse with a 10-core CPU and 10-core GPU, complete with 16GB of unified memory as the base option. Those looking for a high-performance option can opt for the M4 Pro chip, which upgrades to a 14-core CPU, 20-core GPU, and 64GB of memory. The Pro variant also comes equipped with high-bandwidth memory, capable of moving data at an impressive 273GB/s, enabling smoother multitasking and faster processing speeds. This is the first Mac mini to feature Apple’s hardware-accelerated ray tracing, making it an exciting choice for creative professionals in fields like video editing, 3D rendering, and gaming. Combined with a Neural Engine built for advanced machine learning tasks, the Mac mini now supports seamless processing of complex computations and real-time graphics. Another first for the Mac mini is the integration of Thunderbolt 5, available on the M4 Pro model. Offering unprecedented data transfer speeds of up to 120 Gb/s, Thunderbolt 5 allows users to connect multiple high-resolution displays and transfer large files with remarkable efficiency. Meanwhile, the base M4 model includes Thunderbolt 4, continuing to support a broad range of high-speed connections. Apple has also taken a substantial step towards environmental responsibility with this model, as the M4 Mac mini is its first fully carbon-neutral desktop. Using recycled materials and sustainable energy sources throughout production, Apple is furthering its commitment to reducing the environmental impact of its products. Pre-orders for the new Mac mini begin today, starting at $599, and the launch is slated for November 8. This update redefines what users can expect from the compact desktop, making it one of Apple’s most powerful and eco-conscious releases yet.

  • GitHub Copilot Arrives in Xcode: AI-Powered Coding Assistance for Apple Developers

    Today, GitHub revealed that its AI-powered coding assistant, Copilot, is now accessible within Xcode, opening new possibilities for Apple developers. Available as a public preview, this integration offers Apple developers real-time coding assistance within their familiar Xcode environment, aiming to streamline their workflow and elevate productivity. GitHub highlights that Copilot’s capabilities will make coding more intuitive and efficient for users working on iOS, macOS, and other Apple platforms. Copilot for Xcode brings an array of advanced features to support various stages of the coding process. Developers can enjoy intelligent code completion, capable of offering precise, multi-line suggestions that span languages like Swift and Objective-C. Additionally, with a built-in content filtering option, Copilot ensures that suggestions meet professional standards, allowing developers to block any recommendations resembling existing public code, thereby maintaining originality in their projects. To use Copilot with Xcode, developers need a Copilot license, which starts at $10 per month or $100 per year. The integration can be set up by installing the Copilot extension within Xcode. GitHub has launched this feature in a preview mode and is actively encouraging feedback from users to refine the tool further. With Copilot now in Xcode, Apple developers can look forward to an enhanced, more supportive coding experience tailored to the demands of modern software development.

  • Apple teases AI-enhanced features coming to Final Cut Pro, including auto-captions and magnetic masking

    In today’s Mac mini announcement video, Apple offered a glimpse into upcoming features for Final Cut Pro, hinting at powerful new AI-driven tools aimed at enhancing the video editing experience. Soon, Final Cut Pro will natively support automatic caption generation, allowing creators to produce captions within the software itself, eliminating the need for external tools or plugins. This addition is expected to streamline workflows for video editors, who currently rely on external apps or manual input for captioning. In the announcement video, Apple subtly previewed this new captioning capability along with a few other enhancements on the horizon. A brief shot revealed a possible new feature called "Magnetic Mask," which could allow users to quickly isolate subjects or objects within a frame, adding further precision to edits. Additionally, Apple hinted at other AI-driven effects that are likely to broaden Final Cut Pro’s toolkit, empowering editors with more intuitive tools. Creative professionals can anticipate more details on these updates at the 2024 Final Cut Pro Creative Summit, scheduled for November, where additional AI features are expected to be showcased. With these forthcoming enhancements, Apple continues to refine Final Cut Pro into a versatile, AI-integrated editing suite for both casual and professional creators.

  • Get up to 5% cash back with Apple Card's holiday promo on every purchase

    Apple has introduced a new promotional offer for select Apple Card users, giving them the chance to boost their Daily Cash earnings up to 5% on all purchases during an extended promotional period. This elevated reward rate, significantly higher than the usual 1% offered on standard, non-Apple Pay transactions, allows eligible users to capitalize on major spending occasions, especially as the holiday season approaches. The tiered rewards system incentivizes spending by gradually increasing cash back percentages as spending thresholds are met. Once users spend $5,000, they unlock a 3% cash back rate. Reaching $10,000 increases the reward to 4%, and those who hit the $15,000 mark during the promotional period will earn the maximum 5% on subsequent purchases. These earnings apply on up to $50,000 in total spending, providing substantial cash back potential even beyond the holiday season. Apple is extending the promotion from November 6, 2024, through April 30, 2025, giving users ample time to reach their preferred reward tier. It’s important to note that the bonus does not retroactively apply to past purchases, meaning each tier’s cash back rate only kicks in after the spending requirement has been met. To be eligible, Apple Card users should ensure their Wallet app notifications are enabled and check the Rewards & Offers section within the app. This offer is selectively available, and only users notified in the Wallet app will have access to the promotional benefits. For those who qualify, the Apple Card promo offers a unique way to earn significant cash back throughout the extended promotional period, maximizing rewards on everyday and holiday purchases alike.

  • The new M4 Mac mini is Apple's first Carbon Neutral Mac and has fiber based packaging

    Apple’s launch of the M4 Mac mini marks a significant step toward its 2030 carbon-neutral goal. The Mac mini is Apple’s first carbon-neutral Mac, crafted from over 50% recycled materials, including 100% recycled aluminum, gold, and rare earth elements. Apple powers its production entirely with renewable energy and ensures all customer electricity use is offset by clean energy projects. Shipping for the Mac mini has shifted heavily to sea freight, cutting its carbon footprint by over 80%. To further offset emissions, Apple invests in the Restore Fund, supporting reforestation and carbon removal projects.Packaging also favors fiber over plastic, aligning with Apple’s 2025 packaging goals. With these strides, Apple moves closer to a sustainable future across its entire product lineup.

  • Apple set to launch Apple Intelligence for iPhone and iPad in EU by April 2025

    Apple is gearing up to bring its Apple Intelligence features to iPhone and iPad users in the European Union, with a targeted release set for April 2025. This information was revealed in the European announcements for Apple’s latest M4 iMac. Although the French announcement specifically mentions April, other regional versions simply note that the launch will occur in spring. For now, Mac users in the EU can experience Apple Intelligence features on macOS Sequoia 15.1, provided their device language is set to U.S. English. The gradual rollout for iPhone and iPad follows Apple’s efforts to navigate compliance with the EU’s Digital Markets Act, which has led to delays in deploying these features. Initially, Apple postponed Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing as it assessed compatibility with European regulations. iPhone and iPad users in the EU with a U.S. App Store ID can already access some Apple Intelligence tools by setting their device language to U.S. English. However, users in China are still without access to these features, as American tech companies are restricted from launching certain AI-powered tools without local partnerships and government authorization. The launch in Europe is expected to come with an iOS update, potentially iOS 18.4, which is rumored to bring significant upgrades to Siri’s functionality, such as personal context awareness and enhanced multitasking capabilities across apps.

  • Vimeo launches native app for Apple Vision Pro, embraces immersive Spatial Video

    Vimeo has launched a native app for Apple's Vision Pro headset, allowing users to view, upload, and share spatial videos. This immersive video format adds three-dimensional depth, enhancing the visual experience. Vimeo users can upload spatial videos from their iPhone 16, iPhone 15 Pro, or Vision Pro directly to their library. CEO Philip Moyer highlighted spatial content as the future of storytelling, with Vimeo leading the way. While Vimeo embraces the Vision Pro, platforms like YouTube have yet to do so, restricting app compatibility with the headset. Meanwhile, Cisco has announced a Spatial Meetings app for the Vision Pro, offering immersive video conferencing. Apple also plans to update Final Cut Pro later this year to support spatial video editing.

  • Apple set to unveil new Macs with M4 chips next week, skipping October event

    Apple is gearing up to reveal new product launches next week, according to a recent teaser from Greg Joswiak, SVP of Worldwide Marketing, on X. The announcement signals the arrival of refreshed Mac models, though this time, it seems there won't be a traditional October event. Instead, Apple is likely to roll out its new products gradually, potentially starting with Monday’s scheduled release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 updates. Apple has been known to launch new products through press releases when larger events aren't planned, and this year appears to follow that trend. There’s a growing expectation that the new Macs, including updates to the iMac, Mac mini, and MacBook Pro, will feature the M4 chip, which was first introduced in the latest iPad Pro models. The M4 Pro and M4 Max chips are anticipated to power higher-end MacBook Pro models, and the Mac mini could also receive an M4 Pro option. While the iMac and MacBook Pro are expected to retain their current designs, rumors suggest the Mac mini might see a size reduction, becoming more compact—closer in form to the Apple TV but potentially thicker. Another notable improvement across the entry-level models could be the jump in RAM, with base configurations reportedly moving from 8GB to 16GB, offering enhanced performance for tasks that rely on Apple Intelligence features. As the week unfolds, more information will emerge about these updated Macs and what they’ll bring to Apple's ever-evolving lineup, particularly as the company continues to push the envelope with its custom silicon advancements.

  • Apple and Goldman Sachs fined $89 million for mishandling Apple Card disputes and misleading customers

    Apple and its partner Goldman Sachs have come under scrutiny from federal regulators for mishandling Apple Card transactions and misleading customers through their marketing efforts. Initially launched in 2019 with a vision of helping users improve their financial well-being, Apple Card has now become the focus of an investigation by the Consumer Financial Protection Bureau (CFPB), which found that the companies’ practices caused significant harm to cardholders. According to the CFPB, Apple and Goldman Sachs failed to properly handle customer disputes over charges, leading to inaccurate credit reports and wrongful financial responsibility for many users. The investigation revealed that Goldman Sachs often neglected to investigate transaction disputes forwarded by Apple, further compounding the issues. Customers who believed they would benefit from interest-free financing on Apple products were instead charged interest, a violation of their expectations and the companies' advertised promises. The violations uncovered in the investigation, which include breaches of the Consumer Financial Protection Act and the Truth in Lending Act, resulted in the CFPB ordering Apple and Goldman Sachs to pay a combined $89 million in penalties and customer redress. Goldman Sachs was hit with a $45 million fine and an additional $20 million to compensate affected cardholders, while Apple was fined $25 million. The agency also prohibited Goldman Sachs from launching new credit cards without providing a compliant operational plan. The CFPB criticized the companies for launching Apple Card without fully addressing key operational challenges, which ultimately impacted users. The rushed rollout left consumers vulnerable to faulty transaction processing, incorrect credit reporting, and misleading marketing that led to unexpected interest charges. In response, both Apple and Goldman Sachs acknowledged the issues but defended their product. Goldman Sachs stated that it had worked diligently to resolve the operational issues and expressed satisfaction with the resolution. Apple, while disputing the CFPB's characterization of its role, also affirmed that it had collaborated with Goldman to fix the problems and improve the customer experience. As Apple continues to evolve its financial services, the company is reportedly exploring partnerships with other banks to take over its credit card program, signaling a potential shift away from Goldman Sachs in the future.

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