Apple is advancing its advertising ambitions by directly selling ads within the Apple News app, according to a report from Axios . This strategic shift leverages Apple News' extensive reach to expand its services business and create a lucrative new revenue stream. The move also reduces Apple’s reliance on third-party ad vendors, allowing it to take greater control of its ad ecosystem. Axios reported that publishers will earn 70% of the revenue from ads sold by Apple in their articles while keeping 100% of revenue from ads they sell independently. Additionally, publishers will receive a portion of revenue from ads displayed in the News feed based on user engagement. Apple has also introduced premium sponsorship opportunities for high-profile editorial content, such as coverage of major events like the Met Gala and the U.S. Open. This development builds on Apple’s steady expansion into advertising. In 2022, the company began selling ads in the App Store’s "Today" tab, boosting app visibility. Within Apple News, new ad formats like carousel ads, banners, and video placements are being introduced, along with sponsorship options for curated feeds and prominent ad positions in the News feed. As Apple invests in its ad business, it has also restructured partnerships, recently naming Taboola as a resale vendor for Apple News and Stocks ads while parting ways with NBCUniversal. This direct ad sales approach not only strengthens Apple's position in the digital advertising market but also incentivizes publishers to invest more in the platform, potentially enhancing both user engagement and overall ad revenue. Analysts estimate that Apple’s ad revenue could reach $10 billion this year, contributing to its $100 billion services business.

Corsair has unveiled new accessories tailored for Mac users, offering a seamless blend of performance and aesthetics. The K65 Plus Wireless keyboard and M75 Wireless mouse are now available in two striking finishes, "Frost" and "Glacier Blue," designed to complement Apple’s signature style. The K65 Plus Wireless is a 75% mechanical keyboard optimized for both functionality and comfort. It features quiet MLX Red v2 switches and Mac-specific keys, with connectivity options including Bluetooth and 2.4GHz wireless. The keyboard boasts an impressive battery life of up to 266 hours, making it a practical choice for long-term use. The M75 Wireless mouse pairs lightweight design with precision, offering a 26K DPI sensor for smooth and accurate performance. Its ambidextrous shape ensures comfort for all users, while dual wireless options deliver flexibility in any setup. With Corsair’s iCUE software now compatible with macOS, users can fully customize their keyboard and mouse, from remapping keys to personalizing lighting effects. A minor drawback for newer Mac users is the need for a USB-C to USB-A adapter, included with the keyboard, for compatibility. The Frost models are available now through Apple’s online store, with the keyboard priced at $179.95 and the mouse at $129.95. The Glacier Blue versions are expected to launch soon, adding another layer of customization for those who value both style and substance in their Mac accessories.

Apple has taken a bold step to solidify its presence in Indonesia, ramping up its proposed investment to an impressive $100 million. This dramatic escalation, a tenfold increase from its previously reported offer, signals the tech giant's determination to resolve regulatory hurdles and regain access to the Indonesian market for its iPhone 16 lineup. At the heart of the issue is Indonesia's strict domestic content regulation, which requires 40% of smartphone components to be locally sourced or manufactured. Apple’s initial investments, including developer academies aimed at nurturing local talent, were deemed insufficient by Indonesian authorities. With iPhone 16 sales halted since October, Apple faces mounting pressure to align with the nation’s industrial policies. The increased investment, spread over a two-year period, reflects Apple’s strategy to rebuild trust and compliance in the region. However, Indonesia’s Ministry of Industry has urged the company to focus more heavily on fostering local research and development initiatives rather than relying solely on education programs or other indirect investments. Negotiations between Apple and Indonesian officials have seen setbacks, with recent efforts by Apple executives to meet directly with top ministry figures reportedly falling short. Despite these challenges, the stakes remain high. Indonesia, with a population of 280 million and more than 354 million active mobile phones in circulation, represents a critical growth market for Apple in Southeast Asia. As the discussions continue, the final decision on Apple’s revised proposal could set a precedent for how global tech companies navigate stringent local content requirements in emerging markets. Meanwhile, the outcome may also influence how Indonesia balances foreign investment with its ambitions for domestic technological advancement.

Apple is rumored to be preparing a next-generation Pro Display XDR, potentially featuring advanced quantum-dot display technology already used in the latest MacBook Pro models. Display industry expert Ross Young has suggested the upgrade could improve color accuracy and motion clarity, addressing limitations of the current model’s KSF phosphor film. Released in 2019, the original Pro Display XDR set a high standard with its 32-inch 6K LCD panel and impressive brightness but lacked features like a built-in camera, speakers, or higher refresh rates. Rumors also hint at the inclusion of Apple silicon, similar to the Studio Display’s A13 Bionic, to enable smart features like spatial audio and Siri integration. While there’s no official word on its release, the Pro Display XDR 2 could bring transformative upgrades for creative professionals, redefining Apple’s flagship external monitor.

Apple is set to debut a brand-new retail space at Madrid’s popular La Vaguada shopping center, marking a significant addition to its presence in Spain. Scheduled to open on November 28, this will be Apple’s 12th store in the country and its first new location there in over ten years. The excitement surrounding the store's launch has already begun to build online, with the official La Vaguada Instagram account offering a sneak peek of the store’s sleek exterior. In celebration of the launch, Apple has also released a custom wallpaper series for iPhone, iPad, and Mac, showcasing a unique and vibrant illustration of the Apple logo. This exclusive wallpaper captures the spirit of the new location, blending Apple’s signature style with a creative flair for the local community.

Earlier this year, OpenAI made strides in AI accessibility for Mac users with the release of a native ChatGPT app for macOS. Now, a substantial update enhances its functionality further, introducing a new feature that enables ChatGPT to interact directly with certain macOS applications like Xcode. This upgrade lets ChatGPT access on-screen content from specific third-party software, providing seamless assistance for developers and other professionals by reading and analyzing code within applications like VS Code, Terminal, iTerm2, and Apple’s Xcode without requiring manual input or pasting. Currently exclusive to the Mac app, OpenAI has plans to broaden integration with more applications over time. However, this new capability is initially available only to paid ChatGPT Plus and Team users, with further rollout to Enterprise and Education accounts anticipated in the coming weeks. OpenAI has also emphasized user control, allowing subscribers to manage permissions and decide which apps ChatGPT can access, addressing privacy concerns. This expanded functionality aligns with Apple’s plans, as macOS 15.2 is set to introduce new Siri capabilities with ChatGPT integration, allowing Siri to answer questions based on on-screen content, though without app-specific interactions for now. For Mac users eager to explore the enhanced ChatGPT features, the app is available for download on OpenAI’s website. While the core version remains free, subscribing to ChatGPT Plus unlocks additional capabilities, and OpenAI has also made the ChatGPT app available to Windows users.

CarPlay goes beyond navigation and music, integrating smart home controls and multitasking options. Here’s how to tap into its lesser-known capabilities. Step-by-Step Guide: Set Up CarPlay Connect your iPhone using a certified USB cable or Bluetooth. Go to Settings > General > CarPlay and select your vehicle. Customize Your Dashboard Rearrange app icons by visiting Settings > CarPlay > Customize on your iPhone. Add third-party apps like Audible, WhatsApp, or Waze. Control Smart Devices Use Siri to turn on lights, adjust the thermostat, or check security cameras. Tap on HomeKit-compatible app shortcuts to control devices directly. Enable Split-Screen Multitasking Use compatible apps side-by-side, like Maps and Podcasts. Configure the layout by dragging dividers for better viewing. Troubleshoot Connection Issues Ensure your iOS is up to date and try a different cable if CarPlay disconnects. Re-pair your iPhone by resetting the Bluetooth connection.

The iPhone 16 Pro elevates mobile photography with advanced hardware and intuitive features. The new 48MP telephoto lens, spatial photo capabilities, and customizable Camera Control button set it apart from previous models. This tutorial walks you through optimizing these features. Step-by-Step Guide: Activating the Camera Control Button Open Settings and navigate to Camera . Enable the Camera Control Button feature. Assign specific actions to the button, such as starting video recording or adjusting zoom. Switching Between Camera Modes Open the Camera app and swipe to access Cinematic , Action , or ProRAW modes. Adjust frame rates and resolutions by tapping the settings icon in the mode selector. Using Macro Mode Move within 2 cm of your subject, and the camera will automatically shift to macro mode. Ensure your lighting is steady for detailed close-up shots. Capturing Spatial Photos Switch to Spatial Photo Mode in the Camera app. Frame your subject for 3D imagery compatible with Vision Pro. Preview spatial photos directly on your iPhone. Enhancing Night Shots For low-light scenarios, use Night Mode and stabilize the phone with a tripod. Monitor the exposure timer for optimal results.

The M4 Mac Mini not only delivers incredible performance but also focuses on sustainability. Its carbon-neutral design and eco-friendly packaging make it an ideal choice for green-conscious users. Step-by-Step Guide: Unpacking Responsibly Remove the packaging carefully, noting its fiber-based material. Separate recyclable components and check for local recycling options. Connecting Devices Plug in your monitor, keyboard, and mouse. Power on the device and follow the macOS setup assistant to complete the initial configuration. Adjusting Energy Settings Open System Settings and select Energy Saver . Enable features like Optimized Battery Charging and set a sleep schedule to reduce energy use. Sustainable Accessories Consider adding accessories like Apple’s braided cables or energy-efficient monitors. Explore compatible solar-powered charging options for off-grid sustainability. Maintaining Performance Clean air vents regularly to prevent dust buildup. Keep software updated for energy efficiency improvements.

Apple Intelligence represents a leap in AI integration for Apple devices. Available in beta, it offers creative and productivity tools across iPhone, iPad, and Mac. Here's how to dive into these capabilities. Step-by-Step Guide: Accessing the Beta Ensure your device runs the latest iOS, iPadOS, or macOS. Visit Apple’s Beta Program page and enroll your device. Download the profile, then update your OS to unlock Apple Intelligence. Using AI-Powered Writing Tools Open the Notes app and tap the Apple Intelligence icon. Choose what you want to achieve: Summarize : Condense your content into a clear and concise summary while maintaining key points. Make it concise : Trim down long-winded text without losing its meaning. Make it friendly : Adjust the tone for a conversational style. Make it professional : Refine your note for workplace or formal settings. Proofread : Correct grammar, punctuation, and sentence structure. Creating Images Use Image Playground to generate visuals. Enter prompts like "a futuristic city" and refine them with provided style options. Personalizing Genmoji Open Messages and select the Genmoji app. Create unique emojis by uploading a selfie or describing your desired look. Integrating AI with Apps Activate Siri and say, “Use Apple Intelligence to plan my week.” Receive suggestions tailored to your calendar and reminders.

The Apple Watch Ultra 2 is packed with tools for health, productivity, and outdoor adventures. Customizing its features can help you get the most out of it. Step-by-Step Guide: Design a Custom Watch Face Press and hold the watch face, then swipe left and select New . Add complications like your activity rings, UV index, or music controls for quick access. Set Up the Action Button Go to Settings > Action Button on your watch. Assign a single tap to actions like starting a workout, marking waypoints, or activating the flashlight. Enable Advanced Health Metrics Open the Health app on your iPhone and connect your Apple Watch. Track metrics like Stress Levels , Sleep Trends , and Blood Oxygen Levels . Productivity Features Use Siri for reminders and calendar management. Sync your favorite productivity apps like Notion or Todoist for seamless task tracking. Explore Outdoor Features Use the Compass app to mark and navigate trails. Enable Backtrack for safe navigation when exploring unfamiliar areas.

Apple’s new M4 MacBook Pro models are breaking ground with the adoption of quantum dot display technology, a shift highlighted by display analyst Ross Young . Moving away from the previous red KSF phosphor film, Apple now utilizes cadmium-free quantum dots, which deliver superior color accuracy and a wider color gamut. According to Young, Apple had previously opted for KSF due to its cost-effectiveness and eco-friendliness, avoiding the toxic cadmium often required in earlier quantum dot solutions. However, advancements in cadmium-free quantum dots have now allowed Apple to enhance display performance sustainably. These quantum dot displays offer richer, more vibrant colors and better motion handling, ideal for creative professionals and general users seeking high-quality visuals. Apple has also boosted the SDR brightness to 1,000 nits, up from 600 nits in previous models, improving visibility across various lighting conditions. Young noted that this technology, commonly used in high-end TVs from brands like Samsung and Sony, now elevates Apple’s MacBook Pro displays, providing deeper colors and enhanced clarity. With these improvements, the M4 MacBook Pro models set a new standard in laptop displays, combining brighter screens and expanded color capabilities in an eco-friendly package.