24 years of Apple Retail: A retail revolution that’s still evolving

On May 19, 2001, Apple opened the doors to its very first retail stores in Glendale, California, and Tysons Corner, Virginia. What many critics initially saw as a risky gamble has, 24 years later, become one of the most influential retail success stories in tech history.

Apple Stores didn’t just sell computers—they reimagined the entire experience of buying technology. From hands-on product displays and clean, spacious layouts to the Genius Bar and Today at Apple sessions, the company set a new standard for customer service and product education. Over time, this retail vision spread worldwide, with over 500 stores now operating in more than 20 countries.

Even during turbulent times—like the 2020 pandemic shutdowns—Apple’s retail division adapted swiftly, offering support to customers online while continuing to pay employees during closures. Its stores have also become architectural landmarks, blending modern design with cultural relevance in cities like New York, Tokyo, and Singapore.

But the journey hasn’t been without controversy. In recent years, Apple has faced increasing pressure over workplace conditions, union efforts, and allegations of anti-organizing tactics. Despite that, the culture of support and service created in those first locations remains a defining feature for many customers.

Two decades and four years on, the Apple Store is no longer just a place to buy devices—it’s a global stage for product launches, innovation, and community engagement. As Apple continues to evolve its retail strategy, the influence of that original vision from 2001 still echoes in every store today.